Grow stage
Business development strategy, from marketing to sales
Strategy and business development at 11 Business Development starts with understanding your business, product, audience and competitors in the Saudi market. We find where opportunities are being lost today and build one plan that links marketing to sales, with clear goals and numbers you track every month. Every other service builds on it.
What you get
What's included in Strategy & Business Development
Discovery sessions
Structured sessions with the owner and team on your product, pricing, current sales process and goals.
Market and competitor review
A look at competitors in your city and sector: their offers, channels and messages, and where you can stand out.
Customer segments
Who actually buys from you and why, what delays their decision, and where they spend time: Snapchat, TikTok, Instagram or Google.
Sales journey diagnosis
We trace the customer from first ad to payment and mark the leaks: unanswered messages, quotes with no follow-up, visits with no purchase.
Positioning and offer
We put the reason to buy from you into words your Saudi customer understands, and review your offers and bundles.
Channel and budget plan
Which channels to start with, in what order, and how to split the budget between content, ads and follow-up.
Measurable goals
Monthly targets for leads, opportunities and deals, with a simple dashboard everyone understands.
Regular plan reviews
We read the results with you regularly and adjust the plan based on what actually happens in sales.
From marketing to sales
Where this fits in your commercial system
Strategy starts the cycle and closes it. At the start it decides where to attract customers and with what message; at the end it reads follow-up and deal results to decide what changes next cycle. That's why it sits in the Grow stage: every improvement starts here.
Before it
Follow-up and deal data: what closed, what was lost, and why.
This service hands over
Strategy & Business Development
A written plan with goals and numbers everyone works to.
After it
Clear channels and messages for the content and ads team.
Where the service sits in the full system
1. Attract
2. Capture
3. Manage
4. Close
5. Grow
Measure, improve, run the next cycle
Measure, improve, run the next cycle
Who it's for
Wherever your business is today
Starting from scratch
You need a plan before spending on ads: who your audience is, what your message is, and which channel to start with on a limited budget.
Established business
You have sales, but growth is uneven. We diagnose where opportunities leak and set priorities.
Ready to scale
You want to enter a new city, segment or channel, and need a plan that connects your marketing and sales teams.
Measurement
How we measure success
We measure what reaches sales, and agree these indicators with you before we start.
What we track
- Qualified opportunities per month
- Leads who meet your buying criteria, not everyone who sent a message.
- Cost per opportunity
- Total marketing spend divided by the number of qualified opportunities.
- Close rate
- How many opportunities in ten become deals, and how that changes over time.
- Revenue by channel
- Which channel brings actual sales, not just engagement.
Not success on its own
- How many pages the plan has
- A long list of ideas with no priorities
- New followers
How it runs
How we deliver this service
Understand
Sessions with the owner and team, and a review of the numbers you have.
Diagnose
Market, competitors, sales journey and the points where leads leak.
Plan
Message, channels, budget and monthly targets.
Review
We read the results regularly and adjust the plan.
Want to start with step one?
FAQ
Questions about Strategy & Business Development
Have another question? Ask us directly on WhatsApp.
Talk to us on WhatsAppWhat's the difference between a marketing agency and a business development partner?
A marketing agency usually stops at reach, engagement and ads. A business development partner connects marketing to sales: it generates leads, organizes follow-up, supports your team through to the close, and measures results in sales, not in posts or views.
Do I need a marketing strategy if my business is small?
Yes, maybe more than most, because a limited budget can't afford random experiments. Our plan isn't a long document. It's a few clear decisions: who you sell to, with what message, which channel to start with, and how to follow up with people who contact you.
How much does business development consulting cost?
It depends on the size of the business, the number of products or services, the target markets, and whether you need a plan only or a plan with execution. We define scope and cost after a free consultation, and we don't quote before we know what you actually need.
Do you execute the plan or just write it?
Both. You can take the plan and have your team run it, or we can execute all or part of it through our other services: content, ads, lead generation, follow-up and sales support.
What do you need from me to get started?
Information about your products or services and pricing, any numbers you have on past sales and ads, and access to your current channels if you have them. If you don't have numbers yet, we start with what exists and build measurement with you.
Related services
Works best with
Lead Generation
We help you reach potential customers and generate real sales opportunities through the right campaigns and strategies for your business.
Service detailsCustomer & Opportunity Management
Organizing and following up with leads, understanding their needs, managing communication stages and reducing lost opportunities.
Service detailsSales Support & Deal Closing
Supporting the sales process from initial communication through negotiation and closing, with the goal of turning opportunities into customers.
Service details
Let's talk about Strategy & Business Development for your business
A short consultation to understand your business and goals, then a clear recommendation.
30 minutes · No commitment · We reply during business hours
Call us+966 50 385 7848