Industries
Practical experience across multiple industries.
Since 2015, 11 Business Development has built practical experience with 75+ clients across 10–15+ sectors in the Saudi market, from interior design and furniture to fashion, gyms, language centers and e-commerce. That experience lets us build marketing and sales around how your customers actually buy.
Every sector buys differently.
Over the years, we have gained practical experience working with different businesses and sectors in the Saudi market. It has helped us understand how these differ from one industry to another:
- Customer behavior
- Product and service models
- Sales cycles
- Purchasing decisions
Sectors we've worked in
11 sectors, and others
Interior Design
High-value projects decided on trust, portfolio and a site visit.
Sector guideFurniture
Considered purchases: browse online, visit the showroom, close on WhatsApp.
Sector guideFashion & Clothing
Fast, visual, seasonal decisions led by Snapchat, Instagram and TikTok.
Sector guideGym & Sportswear
Memberships and gear driven by motivation, location and a first visit.
Sector guideEnglish Language Centers
Enrollment decisions shaped by seasons, trust and fast follow-up.
Sector guideE-Commerce
Online stores live on traffic quality, conversion and repeat orders.
Sector guide
Also experienced in
Woodworking & Joinery
Custom, high-ticket work sold through quotes, site visits and trust.
Accessories
Visual, giftable products that sell on content and seasons.
Gifts
Occasion-driven demand where timing and delivery decide the sale.
Children's Toys
Parents decide, children influence, with peaks at Eid and holidays.
Services
Trust-led service businesses where follow-up wins the client.
- And other sectorsDon't see your sector? Tell us about your business and we'll tell you honestly how we can help.
How customers buy, sector by sector
A general summary of how buying works in the sectors we work with most. Every business differs, which is why we always start by understanding yours.
| Sector | Typical purchase | Decision | Key channels |
|---|---|---|---|
| Interior Design | High-value project, often a full home, villa or commercial space | Weeks to months, often a joint family or partner decision | Instagram, Pinterest, Snapchat, Google, WhatsApp |
| Furniture | Medium to high ticket, from a single piece to a full room | Days to weeks, often with the family and a showroom visit | Instagram, Snapchat, TikTok, Google Maps, WhatsApp |
| Fashion & Clothing | Low to medium ticket, frequent and often impulse | Minutes to days, with sharp peaks around seasons | Snapchat, Instagram, TikTok, online store, WhatsApp |
| Gym & Sportswear | Monthly or annual memberships; sportswear from single items to sets | Usually days, shaped by location, price, a trial and timing | Instagram, TikTok, Snapchat, Google Maps, WhatsApp |
| English Language Centers | Course packages or levels, paid by parents or by adult learners | Days to weeks, spiking before terms, summer and test deadlines | Snapchat, Instagram, TikTok, Google Search, WhatsApp |
| E-Commerce | Low to medium ticket, high order volume | Minutes to days, decided by trust, price, delivery and payment options | Snapchat, TikTok, Instagram, Google, WhatsApp |
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From the first idea, to the first customer, to sustainable growth.
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