How we work
We start with understanding before execution.
11 Business Development works in six steps: understand your business, identify opportunities, build the strategy, execute, follow up, then measure and improve. We always start by understanding your market, customers and sales process before any campaign runs, so marketing and sales work as one system from first impression to closed deal.
Six steps. One connected system.
Every step has a clear output for you and a clear ask from you, so you always know where we are and what comes next.
- Step 01
Understand your business
We learn about your products or services, audience, objectives, market and competitors.
Before suggesting any channel or campaign, we sit down with you to understand how your business actually makes money: what you sell, who buys it, how customers find you today and where deals stall.
What you get
- A clear picture of where your business stands today
- Agreed commercial objectives, not vanity metrics
- A shared understanding of your customer and market
What we need from you
- An open conversation about your products, prices and customers
- A look at what exists today: accounts, past campaigns and sales figures if available
- Your goals for the coming period
- Step 02
Identify opportunities
We identify strengths, opportunities and challenges across marketing and sales.
We look at the whole path, from first impression to closed deal, to find where customers are being lost: weak reach, the wrong audience, slow replies, or opportunities nobody follows up.
What you get
- The gaps between your marketing and your sales, named clearly
- Priorities ranked by commercial impact
- Quick wins you can act on early
What we need from you
- Honest feedback on what has and hasn't worked before
- Input from whoever handles customer inquiries and sales
- Step 03
Build the strategy
We create a clear plan for the channels and activities that support your objectives.
The plan ties every activity to a commercial goal: which platforms, what content, which campaigns, how leads are captured and who follows them up. It is built around your needs and budget, not a fixed package.
What you get
- A written plan for channels, content, campaigns and follow-up
- Clear roles: what 11 handles and what your team handles
- The metrics we will report on
What we need from you
- Your feedback and approval of the plan
- An agreed budget range for activity and advertising
- Step 04
Execute
We activate marketing, content, advertising, lead generation and sales support according to your needs.
We execute only what your business needs. Some clients need everything from scratch; others are missing one link, such as ads that bring the right people or a follow-up process that stops leads going cold.
What you get
- Content, campaigns and lead capture running to plan
- One team across marketing and sales instead of separate suppliers
- Regular updates on what is live
What we need from you
- Timely approval of content and offers
- Product information and photos, or access for shooting when needed
- Step 05
Follow up
We monitor leads, opportunities and performance.
This is where most marketing breaks down. We organize incoming leads, track each opportunity through clear stages and keep conversations moving until interest turns into a deal.
What you get
- Every lead recorded and followed up, not lost in a chat
- Visibility of opportunities at every stage
- Support for your team in conversations and negotiation
What we need from you
- Feedback on lead quality and which leads became customers
- Coordination with your sales team, or whoever closes deals
- Step 06
Measure & improve
We analyze results and continuously optimize performance.
We measure what matters commercially: leads, opportunity quality and deals. Then we adjust channels, messages and budgets based on what the numbers show.
What you get
- Reports focused on opportunities and sales, not likes
- Clear recommendations for the next period
- A system that keeps improving
What we need from you
- Time for a regular review together
- Sales outcomes from your side, so we can measure the full journey
- 30 minutes
- No commitment
What happens in the first consultation
It all starts with a conversation. Here's what to expect:
We understand your situation
We listen to where your business is today, what you've tried and what you want to achieve.
We identify the gap between marketing and sales
We point out where customers are being lost between first interest and the sale.
We agree practical next steps
You leave with clear steps you can act on, whether or not you work with us.
Ready for step one?
We start by understanding your business. Book a consultation and we'll set up step one together.
30 minutes · No commitment · We reply during business hours
Call us+966 50 385 7848