Capture stage
Lead generation that turns into sales opportunities
Lead generation at 11 Business Development means building a path that turns your ads, content and search traffic into details of genuinely interested customers: a name, a number and a clear need. We design the offers, forms and WhatsApp flows, qualify leads by intent, and hand them to your team ready for follow-up. The goal is sales opportunities, not numbers.
What you get
What's included in Lead Generation
An offer worth responding to
A clear reason to leave details: a consultation, a site visit, a quote, a sample or a first-order perk.
Landing pages and short forms
Fast mobile pages with a short form that asks only what your sales team needs.
WhatsApp entry flows
Links with prefilled messages and a greeting that gathers the basics in the first chat.
Instant lead forms
In-app lead forms on Snapchat, TikTok and Meta, with questions that separate serious buyers from the rest.
Qualification criteria
We agree with you what a qualified lead is: budget, city, timing and type of need.
Lead routing
Every lead reaches the right person on your team right away, with its source and request.
Source tracking
We know which campaign, platform or post every lead came from.
From marketing to sales
Where this fits in your commercial system
This is where a view becomes an opportunity. Ads and content earn attention; lead generation turns it into contacts you can follow up, which then move into customer and opportunity management so no lead goes unanswered.
Before it
Visits and messages from a targeted audience.
This service hands over
Lead Generation
Qualified leads, with their source and need.
After it
A lead list sorted by intent and source, ready for follow-up.
Where the service sits in the full system
1. Attract
2. Capture
3. Manage
4. Close
5. Grow
Measure, improve, run the next cycle
Measure, improve, run the next cycle
Who it's for
Wherever your business is today
Starting from scratch
You need a first system that brings customers regularly, instead of relying only on referrals and word of mouth.
Established business
You get plenty of inquiries, but most aren't serious. We fix quality before quantity.
Ready to scale
Your sales team is ready for more volume and needs a steady, predictable flow of opportunities.
Measurement
How we measure success
We measure what reaches sales, and agree these indicators with you before we start.
What we track
- Qualified leads
- Leads that meet the criteria we agreed, not everyone who filled in a form.
- Cost per qualified lead
- Total spend divided by qualified leads only.
- Lead-to-opportunity rate
- How many leads became real opportunities after first contact.
- Opportunities by source
- Which platform or campaign brings opportunities, not just contact details.
Not success on its own
- Unfiltered form fills
- Wrong or duplicate numbers
- Clicks
How it runs
How we deliver this service
Define a qualified lead
We agree the criteria and questions with your team.
Design entry points
The offer, page, form and WhatsApp flow.
Launch and connect
Source tracking and instant routing to your team.
Review quality
We review lead quality regularly with your sales team and adjust.
Want to start with step one?
FAQ
Questions about Lead Generation
Have another question? Ask us directly on WhatsApp.
Talk to us on WhatsAppWhat is lead generation?
It's turning people who saw your ad or content into leads with a name, a number and a need that your team can contact. Unlike ordinary advertising, the goal isn't reach or views but contacts you can follow up.
How do I get more customers for my business?
Start with three questions: does the right audience know you exist? Do you give them a clear reason to get in touch now? And does someone reply quickly when they do? Many businesses need to fix the third before spending more on ads. We help with all three.
How much does a lead cost?
Cost per lead varies a lot by sector, city, platform and product price. We won't give you a number before we know your business, but we set a realistic target with you after the free consultation and track it monthly.
What's the difference between a lead and a qualified lead?
A lead is anyone who left their details. A qualified lead meets the buying criteria we agree with you, such as budget, city and timing. We focus on qualified leads, because a hundred uninterested numbers eat your team's time and don't sell.
Do you guarantee a number of leads?
We don't guarantee numbers before testing the market, and anyone who promises a fixed number before knowing your business is overselling. What we commit to is a clear plan, agreed monthly targets and honest reports on what's happening and what we'll change.
Related services
Works best with
Paid Advertising Management
Planning and managing paid campaigns across digital platforms to reach the right audience and achieve clear, measurable objectives.
Service detailsCustomer & Opportunity Management
Organizing and following up with leads, understanding their needs, managing communication stages and reducing lost opportunities.
Service detailsSales Support & Deal Closing
Supporting the sales process from initial communication through negotiation and closing, with the goal of turning opportunities into customers.
Service details
Let's talk about Lead Generation for your business
A short consultation to understand your business and goals, then a clear recommendation.
30 minutes · No commitment · We reply during business hours
Call us+966 50 385 7848